Sub-sector: Human services
Client: Senior Living Tech Organization
Service: Strategic planning
The Client
The Senior Living Tech Organization has a mission to create safer environments for older adults, through AI-powered fall detection and management.
The Problem
Still in its early stages, the organization needed a clear strategy to identify their target audience, position themselves in the marketplace, and build a sustainable path forward.
Our Solution
We worked together to design a comprehensive strategic plan, including:
- Stakeholder & market research through interviews and secondary research to clarify the target audience and their needs
- Industry analysis to define the organization’s differentiators and learn from best-in-class models in the field
- Business model & pricing to balance affordable access for senior living communities with financial sustainability for the organization
Our Results
The plan provided clarity on both who the organization should serve and how to position itself for growth. With a strong strategic roadmap, the organization is now better equipped to focus on its highest-impact market segments, demonstrate its value to partners and funders, and move confidently into the next stage of growth.
In the words of the CEO:
“Brynn’s ability to see the big picture, efficiently identify key focus areas and craft comprehensive strategies to drive a mission forward makes her an invaluable asset to any organization.”
Want to build your organization’s strategy?
I’d love to help. Reach out at brynn@brynnelcocksmart.com.
Brynn Elcock Smart is a management consultant helping mission-driven organizations operate sustainably through business planning & strategy. She has advised leaders across education, child welfare, workforce development, aging, food security, arts & culture, and more.
