BES Consulting

Management consulting for mission-driven organizations

Category: Case Studies

  • Case study: Strategic planning for senior living tech organization

    Case study: Strategic planning for senior living tech organization

    Sub-sector: Human services
    Client    : Senior Living Tech Organization
    Service    : Strategic planning

    The Client
    The Senior Living Tech Organization has a mission to create safer environments for older adults, through AI-powered fall detection and management.

    The Problem
    Still in its early stages, the organization needed a clear strategy to identify their target audience, position themselves in the marketplace, and build a sustainable path forward.

    Our Solution
    We worked together to design a comprehensive strategic plan, including:

    • Stakeholder & market research through interviews and secondary research to clarify the target audience and their needs
    • Industry analysis to define the organization’s differentiators and learn from best-in-class models in the field
    • Business model & pricing to balance affordable access for senior living communities with financial sustainability for the organization

    Our Results
    The plan provided clarity on both who the organization should serve and how to position itself for growth. With a strong strategic roadmap, the organization is now better equipped to focus on its highest-impact market segments, demonstrate its value to partners and funders, and move confidently into the next stage of growth.

    In the words of the CEO:

    “Brynn’s ability to see the big picture, efficiently identify key focus areas and craft comprehensive strategies to drive a mission forward makes her an invaluable asset to any organization.”

    Want to build your organization’s strategy?
    I’d love to help. Reach out at brynn@brynnelcocksmart.com.

    Brynn Elcock Smart is a management consultant helping mission-driven organizations operate sustainably through business planning & strategy. She has advised leaders across education, child welfare, workforce development, aging, food security, arts & culture, and more.

  • Case study: Business planning for foster care organization

    Case study: Business planning for foster care organization

    Sub-sector: Human services
    Client    : Foster Care Organization
    Service    : Business planning

    The Client
    The Foster Care Organization exists to ensure every child in need finds a stable and loving home. The organization focuses on improving the recruitment and retention of foster carers, to build a stronger pipeline of available homes for vulnerable children.

    The Problem
    The organization’s vision and impact were clear, but without a long-term financial roadmap, it was difficult to prove sustainability, scale programming, or confidently pursue new funding opportunities.

    Our Solution
    We engaged in a partnership to guide the strategic direction and design a sustainable business model to underpin its growth. Together, we built an operating model and financial framework, including:

    • A 5-year financial forecast to guide long-term planning
    • Pricing strategies to optimize revenues and strengthen income streams
    • Sustainable cost structures, including the strategic use of contractors and selective full-time hires
    • An earned income system designed to create more consistent, reliable cash flow

    Our Results
    With a well-defined strategy and clear financial roadmap, our work provided a solid foundation for long-term planning and decision-making. The business model proved financial and operational sustainability, laying the groundwork for the organization to secure funding, scale its programming, and make smart hiring decisions.

    In the words of the CEO:

    “Brynn was exceptional, in terms of skill, professionalism and ease to work with. Her work is already helping to shape the organizational strategy and is informing conversations we are having as well as giving evidence to potential funders.”

    Want to strengthen your organization’s financial sustainability?
    I’d love to help. Reach out at brynn@brynnelcocksmart.com.

    Brynn Elcock Smart is a management consultant helping mission-driven organizations operate sustainably through business planning & strategy. She has advised leaders across education, child welfare, workforce development, aging, food security, arts & culture, and more.